P&G’s Bounty Paper Towels, a leader in household mess clean-up, joined the Nathan’s Famous Fourth of July International Hot Dog Eating Contest as an Official Partner for the 2021 competition. The event, which brings together the world’s top competitive eaters, returned to an in-person audience this year at Maimonides Park (formerly MCU Park) in Coney Island.
In addition to cleaning up the spills from the men’s and women’s contests, Bounty ensured the messy competition stayed spotless with its Bounty Cleaning Lounge, a custom space designed for competitors to rejuvenate and recharge following the events. In addition to washing stations, the Lounge provided spa-like amenities to all competitors.
“Nathan’s Famous Fourth of July International Hot Dog Eating Contest is the quickest and messiest food competition, and Bounty is thrilled to join in this year as the event returns live and in-person,” says Janette Yauch, brand vice president of Bounty. “A quick-eating competition requires an even quicker clean-up and that is a task perfectly fit for the Quicker Picker Upper.”
“Bounty is the ideal partner for this event because the eaters, in their haste, often spill food and drink during competition,” said Richard Shea, president of Major League Eating. “This event has always been about quick-eating — and this year we’re excited to have a partner that specializes in quick-cleaning.”