The Georgia Pacific brand has launched a new campaign called “Brawny Giants Initiative” in which they support individual actions by providing products to help to improve their initiatives.
Over an eight-week period, the Brawny brand asked consumers to nominate their friends, family members, and neighbors who are taking action and helping people whose lives have been affected by the COVID-19 pandemic for The Brawny Giants Initiative. The brand will recognize and support some of these individuals to help them continue to take action.
See some of their actions:
Cavanaugh Bell, a 7-year-old spent his savings to create coronavirus care packages for seniors in his community. The company noticed he didn’t have any paper towels, so they sent him plenty of rolls to stock his community pantry.
Ray Nell Jones is taking action to deliver essential goods to moms who need them during this difficult time, she knows in first hand all the challenges single moms face, especially in times of crisis. Brawny supported her by sending her the paper towels she needed for her next round of deliveries.
Laura Hutchins is taking care of the frontline heroes, while they take care of people. She cleans their houses free of charge and the company is helping by supplying her with paper towels and sponsoring more cleanups so she can continue to make a difference
Brawny says they believe in tackling life’s challenges head on, rolling up their sleeves, and getting down to work.