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Huggies And Meijer Partner to Support NICU Families
Huggies will donate up to $60,000 to non-profit Hand to Hold as part of its 2022 Project Hug campaign
Huggies and Meijer are partnering again this year to support NICU (Neonatal Intensive Care Unit) families through Hand to Hold, a national nonprofit organization that provides personalized care to NICU parents through early intervention mental health support in both English and Spanish.
For every box of Huggies diapers purchased now through June 18, 2022, in store or at Meijer.com, the Huggies brand will donate $2 to Hand to Hold, up to $60,000 total.
“At Huggies, we believe we play an important role in helping parents navigate the uncertainty and unknowns of parenthood, which can sometimes include experiences in the NICU,” said Robert Raines, Vice President of Huggies North America. “We’re proud to be a national sponsor of Hand to Hold, and to once again partner with Meijer to strengthen our support of NICU families across the country.”
One in seven babies born in the U.S. spends time in the NICU and Huggies has a long legacy of supporting NICU parents and their babies. In 2017, Huggies partnered with NICU nurses and parents to create a special line of diapers and wipes for NICU babies and their incredibly delicate skin.
When babies need the specialized medical attention of a NICU, it can be emotionally traumatic to the parent and disruptive to traditional parent-baby bonding. NICU parents are up to 30% more likely to experience perinatal mood and anxiety disorders (PMADS).
“As a family company, supporting families in our communities is so important to us, especially during some of parenthood’s most challenging moments,” said Matt Campbell, Baby Consumables Buyer at Meijer. “We’re pleased to partner with Huggies on a shared mission to serve NICU families.”
With support from Huggies, Hand to Hold previously unveiled an innovative mobile app that offers equitable access to critical emotional and mental health support to NICU parents at no cost to the families. Hand to Hold provides NICU parents personalized emotional support, educational resources, and community before, during and after a NICU stay to help ensure a healthy beginning for the baby.
