.jpg)
More than producing specialty papers with market-recognized excellence, INCAPE carries in its essence a commitment to creating meaningful impact. For customers, employees, the environment, and society. With this responsibility in mind, the company presents its new Mission, Vision, and Values — revised based on what INCAPE already represents and, more importantly, what it will continue to stand for.
With products known for their technical quality, close customer support, and a leadership role in the sector, INCAPE reinforces that its growth trajectory is directly linked to the consistency of its principles. Now, with updated institutional pillars, the company looks to the future with even greater clarity — remaining firmly grounded in the purpose that has made it a standout in Latin America.
MISSION
To produce specialty papers that promote efficiency for customers, with respect and a strong commitment to sustainability.
VISION
To become an increasingly prominent player in the Latin American tissue segment, growing with consistency and a focus on sustainability, delivering top-quality products, and valuing people and the communities where it operates.
VALUES
Respect • Transparency • Sustainability • Unity • Ethics
VALUING THOSE WHO MAKE IT HAPPEN
According to INCAPE’s President and Commercial Director, Thiago Karam Westphalen, the update of these pillars strengthens the connection between strategy and organizational culture, while reinforcing the company’s commitment to the sector and to society.
“INCAPE has always been driven by innovation, but this new chapter positions us with even more purpose. We are fully aware that growth only makes sense if it is done responsibly — with the planet, with our partners, and with everyone who helps build this company with us,” he emphasizes.
INCAPE’s management is also characterized by a people-centered approach. Leading the Administrative Department, Joseidy Gomes de Oliveira sees the new pillars as part of an internal strengthening movement, one that values workplace climate, belonging, and trust among teams.
“We believe strong companies are built by valued people. When there is clarity in values and coherence in practice, everyone feels part of the journey. This directly impacts the quality of the work environment, the results we deliver, and our relationships with customers,” says Joseidy.
PRESENT WITH RESPONSIBILITY. FUTURE WITH CONSISTENCY.
With a focus on sustainable innovation, environmental responsibility, and human development, INCAPE continues to reinforce its role as a strategic partner in the tissue segment.
Through strong ESG practices, investments in circular economy initiatives, and a culture that values people, INCAPE demonstrates that its role goes beyond business, serving as a driver of transformation — for companies, for people, and for the world.
