Kimberly-Clark is celebrating 25 years of operations in Brazil. The American multinational of consumer goods arrived in the country in 1996, giving rise to Kimberly Clark Kenko. Kimberly-Clark Professional activities began three years later.
Worldwide, the company has been operating since 1872 and is present in over 175 countries. Its mission is to lead the world in what is essential for a better life, with brands that are part of the routine of a quarter of the world’s population.
In 1920, K-C innovated by creating, in the United States, Kotex, the first absorbent for women who, when taking jobs in factories during the war period, needed a practical and hygienic solution during menstrual periods. Four years later, the company was also responsible for creating the first disposable tissue, giving rise to the Kleenex brand, which became an alternative to the fabric tissues used at the time.
In Brazil, Kimberly-Clark owns the brands Neve, Kleenex, Intimus, Scott, Huggies and Plenitud. The company has three plants in the country: Camaçari (Bahia) (absorbent, diapers and toilet paper); Suzano (São Paulo) (pads, diapers and handkerchiefs); and Mogi das Cruzes (São Paulo) (napkins, facial tissues, toilet paper, paper towels), in addition to an office in São Paulo, where administrative activities work. In all, K-C Brasil has more than 4,000 employees.
Sustainability, innovation and a focus on consumer needs are among the organization’s main differentials. Its products in the hygiene, care and well-being sector are marked by high technology and quality, being present in different moments of people’s lives: from the period when they still wear diapers, then in adolescence and also in maturity.