NewsPersonal Care

Liv by Kotex® launches Mother’s Night Initiative to combat mom loneliness

New research reveals one in three moms feel isolated since motherhood, brand introduces night out for moms nationwide

A recent study conducted by Liv by Kotex® sheds light on the challenges faced by mothers, revealing that one in three moms report feeling lonelier since becoming a parent, with 53% expressing a diminished sense of connection with friends. In response to these findings, Liv by Kotex® is introducing “Mother’s Night,” slated for Saturday, May 11, 2024, aiming to provide mothers across the nation with an opportunity to reconnect with friends and experience moments of joy and laughter.

Understanding the emotional toll of motherhood, Liv by Kotex® recognizes the importance of alleviating some of the burdens mothers face. Paige Chapman, senior brand manager for Liv by Kotex®, emphasized: “Moms give so much of themselves every day, and at times motherhood can be an unpredictable experience. Products on the market today aren’t made to manage all of moms’ needs in the way Liv by Kotex® is specifically designed to.”

The initiative encourages moms to take a well-deserved break from their daily responsibilities and enjoy a night out with friends. To kickstart the event, Liv by Kotex® is offering 200 moms the chance to win $100 each to spend on their Mother’s Night outing. Interested participants can enter by engaging with Liv by Kotex®’s Mother’s Night post on Instagram, sharing how they would spend the evening, and tagging two friends they’d like to join them.

Chapman further added: “We are proud to launch Liv by Kotex® in partnership with Target to help make mom’s life a little easier by uniquely managing unpredictable periods and a little pee while helping her feel dry and comfortable”.

Liv by Kotex® is a new product line specifically designed to address the needs of the 40% of women in the United States who experience both periods and bladder leakage. The collection of pads and liners aims to provide users with 10 times drier protection compared to period-only pads, offering up to 100% leak-free protection during periods. Dermatologist-tested and free from harsh ingredients and fragrances, Liv by Kotex® is available exclusively at Target stores nationwide and online.

The Mother’s Night giveaway will run from April 25 to May 8, 2024, with 200 winners selected at random to receive a $100 American Express gift card, courtesy of Liv by Kotex®.

For mothers looking to enjoy a well-deserved break and strengthen bonds with friends, Mother’s Night presents an opportunity to celebrate the joys of motherhood while fostering meaningful connections.

To learn more, click here

Show More

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button