Raan expands its natural cotton wipes to Erewhon stores

Raan, the first brand offering 100% unbleached cotton wipes, has announced its debut at Erewhon, the certified B Corp retailer known for serving health-conscious customers across Southern California.

Designed for babies, toddlers, and adults, Raan wipes are hypoallergenic, dermatologist-tested, ultra-soft, and durable, providing a safe and effective solution for sensitive skin. Made with five natural ingredients, including organic aloe vera and 99% purified water, they are 30% larger than leading brands, meaning fewer wipes are needed for everyday use.

Free from plastic and wood, the wipes are manufactured entirely in the United States, underscoring Raan’s commitment to sustainability, transparency, and local production.

Raan is also the first brand in its category to carry the Natural Cotton Seal, a designation reserved for products made entirely of cotton and verified by the Environmental Working Group (EWG), ensuring safety and non-toxicity. As a woman-owned, independently operated brand, Raan offers families a transparent alternative in a market traditionally dominated by large corporations.

 

“We are honored to join the Erewhon family and stand among brands that are so thoughtful and values-driven,” said Vanessa Menache, CEO of Raan. “Erewhon has long curated products that align with a conscious lifestyle, and we’re proud that Raan’s clean and sustainable approach to personal care meets their high standards while supporting families and the planet.”

Following its direct-to-consumer launch in April 2025, Raan has expanded its retail presence to Amazon, Walmart.com, Happier Grocery, and now all ten Erewhon locations, marking a new milestone in its sustainable growth.