WEPA, a European business, understands sustainability as a comprehensive concept in the areas of economy, ecology and social issues and therefore consistently contribute to climate protection and nature conservation.
“The topic of sustainability isn’t just a trend for us. It’s always been part of WEPA’s DNA and is firmly anchored in our corporate strategy,” emphasised Jessica Schmitt, Head of Marketing Consumer International. “We also support the UN Sustainability Development Goals. They provide companies with a clear framework for sustainability targets, compliance with which in day-to-day operations constitutes a major contribution to a better future”, said the company.
WEPA laid the foundation for more sustainability in the hygiene paper sector back in the early 1980s with the development of a toilet paper based on recycled fibres – a groundbreaking innovation at the time. For this reason, it’s considered a pioneer in the production of sustainable hygiene paper and utilize paper from eco-friendly manufacturing as food for thought for the trade.
The issue of sustainability has increased in relevance and will continue to do so. It is the focus of WEPA strategy, for which identified clear differentiation potential in the market. The company set ambitious sustainability targets for itself and to achieve them work on many new solutions.
For this reason, it’s always on the lookout for sustainable packaging solutions and alternative fibres to continually optimise its product portfolio and respond with suitable products – for instance with 100% recycled toilet paper or hybrid products. Another goal pursues in this context: support its customers in achieving their sustainability goals.
“In the decades to come, we will uphold our commitment to this important issue and will continue to take into account all aspects of sustainability to make our decisions as sustainable as possible. Our modern corporate culture and our in-house innovation management continue to focus on working together with customers to develop sustainable hygiene solutions. This constant cooperation is what enables real product and service innovations in the first place”, declares the company.