Sofidel launches tissue line based on bamboo fibers in Spain

Responding to market demand for sustainably sourced products, the Sofidel Group announced the launch of the Regina Soft Bamboo line in Spain. This is the company’s first line to use natural bamboo fibers with FSC® certification in its composition.

This launch also meets the demand for premium products, with the triple ply toilet paper and quadruple ply tissue options, which offer 12% and 17% more softness, respectively, compared to the category average.

Following the company’s goal of halving the incidence of conventional plastic in Sofidel’s production by 2030, the new toilet paper is packaged in a package made of kraft paper, while the packaging of the tissues uses 60% recycled plastic. In addition, all products are manufactured using green electricity from 100% renewable sources, generated in Sofidel’s facilities in Spain.

 

“The growing interest in products of natural origin is leading industries to explore new materials. Consumers are looking for hygienically efficient products that can offer higher quality and performance, as well as being manufactured with more sustainable production processes and wrapped in more ecological solutions”, said Philippe Defacqz, Vice President of Marketing and Sales at Sofidel.

With this innovation, the company also seeks to support value growth in the category “offering better product quality throughout Europe”. “At Regina, we want to lead this commitment to the planet and achieve incremental long-term growth through innovative sustainable products like Regina Soft Bamboo,” added Alberto Barsanti, Director of Marketing and Sales for the Regina brand in Spain.

The launch of Regina Soft Bamboo in Europe will receive investments from Sofidel in marketing and communication, both digital and point-of-sale activities, to improve product visibility and further develop the brand’s reputation.