P&G introduces Pampers Easy Ups with new Bluey-inspired prints
A collection designed to make potty training an exciting and fun experience for both parents and children
P&G is launching a new initiative to help parents through the challenging process of potty training their babies. In partnership with BBC Studios, Pampers introduces new Easy Ups training underwear prints featuring the popular Bluey character. These new designs are designed to make the training process more fun and engaging for both parents and children.
Marty Vanderstelt, senior vice president of baby care North America for Procter & Gamble said, “At Pampers, we recognize the importance of approaching every new experience with a positive attitude.”
Pampers Easy Ups offer a soft, comfortable fit with leak-proof protection and a 360° elastic waistband for easy changing.
With dual leak-proof barriers and extra absorbent channels, these new Bluey themed prints promise to keep children’s skin safe and dry throughout the learning process.
