Believe Diapers expanding product offerings under new name

Believe Diapers, which offers non-toxic diapers and wipes made from highly sustainable bamboo, is expanding its product offerings under a new name: Believe Baby. The newly minted Believe Baby will introduce new products, including toddler training pants called Bottoms Up, which will launch in Fall 2023. Believe Baby will maintain its foundational principles of social responsibility and sustainability.

Since its inception, Believe Baby, led by co-founders Joe Masi and Uli Herzner, has given one Believe Diaper for every diaper sold to a U.S. child in need. Believe Baby will continue its commitment to families through a new partnership with Baby2Baby, a national nonprofit organization providing basic essentials to impoverished children. Lack of access to diapers currently affects 1 in 2 families in the United States. Believe Baby has donated over 3.2 million diapers and wipes, helping over 70,000 U.S. families in need.

“When creating Believe Baby, my wife and I became aware of the tragic diaper shortage in this country and the negative impacts on babies and their families,” said Joe Masi, Founder and CEO of Believe Baby. “We are dedicated to alleviating families’ needs with sustainable products that are kinder to the planet.”

“Our entire mission at Baby2Baby is centered around providing diapers and other basic essentials to families living in poverty,” shared Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein. “We are so grateful to Believe Baby for choosing to support us as their nonprofit partner in a time when the need has never been greater.”

All Believe Baby products are made from bamboo, an infinite resource that is 100% renewable and biodegradable. The result is a super-soft and absorbent fiber that is anti-bacterial, breathable, and free from harmful chemicals and additives.