Bounty partners with NFL legends for Super Bowl LIX campaign
Rob Gronkowski and Drew Brees team up to highlight Bounty’s role in tackling game-day messes as fans gear up for the big game
As fans gear up for Super Bowl LIX, Bounty is positioning itself as an essential part of the festivities, emphasizing its role in managing the messes that come with game-day snacks. According to the National Chicken Council, Americans are expected to consume a record-breaking number of chicken wings during the event — enough to place approximately 700 wings on every seat across all 30 NFL stadiums.
To highlight its relevance, Bounty has enlisted former NFL stars Rob Gronkowski and Drew Brees for its campaign. Gronkowski, a four-time Super Bowl champion, returns for his third year as a brand ambassador, while Brees, a Super Bowl-winning quarterback and former New Orleans Saints player, joins the effort to represent the city hosting this year’s championship game.
“As the Bounty man, I’m fired up to be back for a three-peat. Heading to NOLA, there was no doubt that Drew had to be my wingman”, Gronkowski stated. “We’re ready to chow down on some wings and wipe up every mess with Bounty, baby”.
Brees echoed the enthusiasm, saying: “There’s no place like New Orleans for football, food, and a good ol’ celebration. I told Gronk, if you love New Orleans, it will love you back. I’m excited to team up with him and Bounty to go back ‘home’ and show how we do it — because no one should be sweating the mess when the game is on the line”.
In the lead-up to the big game, fans can engage with exclusive content featuring Gronkowski, Brees, and 64 other NFL players on Bounty’s Instagram page. The brand will also host its second annual “House of Wingman” activation at Super Bowl LIX’s Radio Row, held February 3–7 at the Ernest N. Morial Convention Center in New Orleans. The event will serve thousands of chicken wings alongside Bounty paper towels and feature appearances from Gronkowski, Brees, and other NFL personalities.
Additionally, Bounty is offering fans a chance to save on game-day preparations with a US$3 cash-back promotion on the purchase of select paper towel products. The campaign underscores the company’s playful message: “You can’t have football without wings, and you can’t have wings without Bounty”.
