Costco surprises shoppers with innovative toilet paper sample

Costco has implemented an unconventional sampling strategy at its store kiosks: full rolls of Kirkland Signature Ultra Soft Premium Bath Tissue placed inside large freezer-style bags. The initiative has drawn attention on Instagram and Reddit, generating humorous comments and discussions about the product’s intended use.

Some users suggested practical uses, such as including the rolls in camping kits, while others treated the samples as material for jokes or pandemic-related references. Reception has been mixed, but the campaign has achieved its primary goal: generating conversation and visibility for the brand.

The sampled product is considered high quality within Costco’s toilet paper line, despite previous criticisms of other Kirkland items. The promotion appears designed more to surprise and entertain customers than to dictate a specific use, encouraging interaction and virality online.