Gambini reinvents the kitchen towel with its AirMill

From time to time, the Brazilian toilet paper market experiences a revolution in product development, one that can considerably change market rules. This occurs due to the perception of the quality of a new product — end consumers evaluate new attributes and superior qualities of a given one — or sometimes due to the modernity and ease of the process, which makes production more efficient and profitable for producers. 

Whatever the reason, we have experienced some market revolutions in the past that went “viral”; tissue producers had to surrender to this market change, as the new trend ended up spreading throughout the country, forcing everyone to follow what the new technology was imposing. To mention some of them: the creation of the Point-to-Point kitchen towel in the 90s, the making of high-quality 2-ply rolls in the 2000s, and so on. 

Today, Gambini brings to the market a new technology that tends to revolutionize customers’ perceptions, in addition to impacting paper producers in their operational methods, which previously carried significant complexity: this technology will certainly go viral in the market! 

We are talking about the new Kitchen Towel with AirMill technology, a process developed and fully patented by Gambini, capable of repositioning the paper fibers through a procedure that enables their thermal conformation, creating effects and achieving results never seen in conventional tissue paper-making processes before. 

Gambini is revolutionizing even more, and during the MIAC trade show in Italy, the company launched a new Kitchen Towel, called C-TAD Punta-calda. Thanks to this revolutionary technology, characterized by increased volume and bulk — in addition to gains in paper strength and absorption capacity — this new kitchen towel promises to be one of those products that will go viral on the market. 

The gain in bulk and volume is due to the new embossing pattern developed by Gambini, which — inside the AirMill process — guarantees to the final product higher strength and absorbency, compared to those currently obtained by the present manufacturing process known as Point-to-Point, which — as everyone knows — requires extremely precise and constant adjustments, specialized operators, and maintenance personnel, and also has lower production speeds, due to the complexity of laminating at high speed under such conditions. 

This is why we at Gambini say: “Forget about Point-to-Point!” Precisely because with the new AirMill C-TAD Punta-calda kitchen towel, the manufacturer can obtain extremely better products and process optimization. And the best part is that the product is so superior to what is available today, that the end consumers will notice, in terms of strength and performance, during their daily use. 

There is nothing like it on the market today, as no other available technology can increase at the same time these three variables: bulk, strength, and absorption. 

Contact Gambini to learn more about this and all the other product and process innovations that we are bringing to Brazil! 

This article was written by the Gambini team. You can learn more about the company and its solutions by visiting their website.