Georgia-Pacific launch recyclable paper packaging for toilet paper brand

Georgia-Pacific, an American pulp and paper company, presented the most recent innovation to the market for Quilted Northern toilet paper, which now has a recyclable paper packaging for the Quilted Northern Ultra Soft & Strong.

The product can be found on retailers’ shelves and online and is expected to eliminate nearly 500K pounds of plastic waste each year. In this way, the company responds to consumers who seek greater sustainability and practicality for recycling.

For this, the company’s brand team carried out more than 50 tests on the packaging, considering the impacts of manufacturing, shipping, production, stoking, and more.

Recently, the brand’s paper packaging won a 2023 SEAL Environmental Initiatives Award in the Sustainable Materials Usage category. SEAL is an environmental advocacy organization that celebrates companies and leaders across the globe that make measurable contributions to sustainability.

In that vein, paper packaging marks the latest in a series of sustainability initiatives for Quilted Northern. In 2012, the brand invested in state-of-the-art technology in the manufacture of Quilted Northern Ultra Soft & Strong bath tissue, achieving 30% water savings and using 30% less energy compared to other national premium two-ply brands in the drying process on a per sheet basis.

Additionally, the brand partnered with the Arbor Day Foundation since 2020 to further sustainability efforts and restore national forests by planting two trees for every one used to manufacture Quilted Northern Ultra Soft & Strong bath tissue. A third tree is replanted by the brand’s suppliers. Since the partnership began, more than five million trees have been planted to restore forests and rehabilitate habitats.

Learn more about GP’s new recyclable paper packaging here: https://www.quiltednorthern.com/toilet-paper/soft-strong