Georgia-Pacific Makes $2 Billion Strategic Investment in 2023
Key projects, such as $550 million TAD paper machine in Green Bay, reflect commitment to excellence and growth in paper products sector
Georgia-Pacific made strategic investments of approximately $2 billion in its businesses and operations throughout 2023. These capital improvements ranged from launching to completing new facilities and modernizing existing operations, seeking to strengthen efficiency and productivity while contributing to local economic growth.
The company highlighted key investments, especially the $550 million project in Green Bay, Wisconsin, with the construction of a new TAD paper machine. This breakthrough not only promises to improve the quality of flagship products such as Brawny® paper towels but also underscores Georgia-Pacific’s commitment to excellence and long-term competitiveness. The expansion of the Green Bay facility, which currently operates seven paper machines, will significantly strengthen the retail business by improving production and adding 600,000 square feet.
“This truly is an investment in our customers and consumers who value the quality of our products,” said Christian Fischer, Georgia-Pacific president and CEO. “We appreciate the local community, Brown County, state officials, and all of our employees’ hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long term.”
In addition, the $150 million investment in Halsey, Oregon, is aimed at increasing premium tissue production capacity, reaffirming the company’s focus on growth and quality in this sector.
“This truly is an investment in our customers and consumers who appreciate the quality of our products,” said Vivek Joshi, president of the retail tissue, towel, and napkin business for Georgia-Pacific. “It is a clear indication of Georgia-Pacific’s focus on growing our premium tissue business and creating products that consumers value.”
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