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GreenCore expands sustainable portfolio with launch of feminine pads in Europe

FemCare UltraThin line offers tree-free alternative with high absorbency and environmental certification

GreenCore Solutions Corp. (GreenCore), a global reference in sustainable hygiene, has announced the arrival of the FemCare UltraThin range on the European market. The new pads have been developed for consumers looking for high performance combined with sustainability, offering an ultra-thin profile, antibacterial protection and superior absorbency without the use of tree fibers.

The product will be marketed with the TreeFree PASSPORT seal, which certifies its sustainable composition and reduced environmental impact. Classified in the Supreme category, FemCare UltraThin combines technological innovation and high-performance materials, guaranteeing protection without compromising ecological responsibility.

ENVIRONMENTAL COMMITMENT AND TREEFREE PASSPORT CERTIFICATION

TreeFree PASSPORT certification guarantees transparency in the production processes and the environmental impact of GreenCore products. The classification system, divided into Premium, Supreme and Max levels, guides consumers and retailers on the sustainable composition of the items.

The choice of the Supreme category for FemCare UltraThin reflects the company’s commitment to providing advanced and sustainable solutions for the feminine hygiene market, in line with the growing demand for ecologically responsible products.

LAUNCH STRATEGY AND RETAIL AVAILABILITY

The new range of feminine pads will be available to retailers from the second quarter of 2025. GreenCore will implement a marketing model that includes combo packs with its sustainable diaper line, TreeFree Diaper, strengthening its position in the sector and making it easier for retailers to adopt tree-free alternatives.

With this approach, the company aims to broaden the impact of its sustainable technology, offering innovative solutions for its own brands and integrating eco-friendly options into the portfolio of large retail chains.

Source
PR Newswire
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