Kimberly-Clark Announces Partnership Renewal with Rewards App

Fetch Rewards, an American consumer-rewards app, and Kimberly-Clark announced an extension of their partnership agreement for five years to build on their current relationship in North America. The renewal is the most significant multi-year agreement in Fetch history, and it signals the value that Fetch provides as a consumer-engagement platform that drives real business results. The Fetch app is free to download on the Apple App Store or Google Play Store.

Kimberly-Clark was among the first CPG companies to join the Fetch platform in 2018 and has seen significant overall return on investment driven by incremental sales and sustained share increases based on the unique nature of the partnership. It was also the first Fetch partner to develop an in-app loyalty club, adding another way for consumers to earn rewards.

Launched in 2020, Huggies® Rewards+ provides exclusive, members-only benefits for purchasing Huggies®, Pull-Ups® and Goodnites® products. The Huggies® Rewards+ program has grown to more than 1 million members. Starting this fall, Huggies® Rewards + powered by Fetch will be promoted on packaging.

“The Fetch Rewards model represents how the rewards industry has innovated to create effective and efficient value for our consumers, helping our brands drive sustainable growth for our categories and retail partners,” said Blake Boulden, Vice President Advanced Marketing Capabilities for Kimberly-Clark. “This agreement signifies an important moment for us to extend and commit to a long-term partnership that connects closely to our digital marketing strategy to create personalized value for our consumers through our brands.”

In the next phase of the partnership, Fetch and Kimberly-Clark will continue providing value for North American consumers by offering rewards and special offers across key consumer segments including family care, adult care, feminine care, and baby and child-care products.

In addition, Kimberly-Clark will continue to leverage Fetch’s flow of consumer purchase behavior taken from observing over 8.5 million transactions per day in North America and rising. Other priorities include growing Huggies® Rewards+ membership and expanding presence within the U.S. Spanish-speaking market, as well as internationally.

“Fetch is building the most powerful consumer-engagement platform on the market, and increasingly, brands are seeing Fetch as an essential, long-term strategic pillar in their go-to-market strategy,” said Pat Burke, Chief Revenue Officer, Fetch Rewards. “Kimberly-Clark North American consumer business is a best-in-class example of our partnerships to date, and we’re so excited to have this commitment in place so we can continue to grow with one of our longest-standing partners.”