Kimberly-Clark introduces lavender-scented Scott Comfort Plus this spring

Kimberly-Clark has announced the launch of a new version of Scott Comfort Plus toilet paper in North America. The product now features a lavender-scented tube, designed to last longer and help neutralize bathroom odors.

The company noted that the scented product category has seen significant growth in the region. According to Kimberly-Clark, its teams are focused on listening to consumer needs to develop innovations aligned with public preferences.

While maintaining its signature strength and softness, Scott Comfort Plus now offers the added benefit of a subtle lavender fragrance. The new version will be available in stores at the beginning of the spring season.