Kruger Products considers new tissue plant to boost production amid market competition
Company evaluated construction of a state-of-the-art facility to strengthen its position in the growing ultra-premium tissue segment
Kruger Products Inc., a company in which KP Tissue Inc. holds an equity interest, has announced that it is assessing the possibility of accelerating the construction of a new tissue production facility. This move follows the successful start-up of its new tissue plant located in Sherbrooke, Quebec.
The company’s initiative is driven by growing competition in the ultra-premium tissue segment, a market that has been expanding rapidly. As part of the proposed project, the new plant would be equipped with a modern Through-Air-Dry (TAD) paper machine, accompanied by three converting lines to enhance production capacity and efficiency.
According to Kruger Products, the evaluation process for the potential construction is ongoing, with a formal decision expected to be announced in early 2025. The company stated that this strategic review aligns with its broader objective of business expansion, safeguarding market share, and ensuring the continued delivery of high-quality tissue products to customers throughout North America.
