Luiz Sanches appointed Global Chief Creative & Design Officer at Kimberly-Clark

Luiz Sanches, a professional recognized for his career of more than 30 years at the head of one of the world’s most creative agencies, has been announced as Kimberly-Clark’s Global Chief Creative & Design Officer. Starting this month, he will be responsible for leading the global creative quality of the company’s brands and implementing an innovative model that positions creativity as a competitive differentiator.

Sanches will work directly with Patricia Corsi, Global Chief Growth Officer, with whom he has already shared a successful career. His mission is to lead a creative transformation that inspires internal change and creates emotional value for the consumers of the group’s brands.

“It’s an incredible opportunity to work with Luiz Sanches again. He brings a unique vision that combines creativity, strategy and innovation, always with brands and consumers at the center,” said Corsi.

Sanches points out that the time is right to lead this change: “Our industry is going through a time of great transformation. There is no better time or opportunity to bring creativity to the client, promoting real change from the inside out in a differentiated format. Creativity will be at the center of all decisions and narratives, generating efficiency.”

In Kimberly-Clark’s new structure, which does not include a traditional CMO, creativity takes center stage at all stages of the strategic process. Sanches will work with a collaborative team of experts to ensure consistency, agility and global creative impact, in partnership with the company’s agencies and local leaders.

Based in the U.S., where he currently lives, Sanches points out that his experience will allow for a more integrated approach: “After building the creative success of an agency for many brands, my challenge now will be to lead the creative success of a major global brand, in partnership with different agencies.”