Metsä’s Lambi toilet paper shows lower carbon footprint compared to European products

A recent study compared the carbon footprint of Lambi toilet paper, made from virgin fibre at Metsä Tissue’s Mänttä mill in Finland, with two typical alternatives in the European market: eucalyptus-based toilet paper — made with 80% Latin American eucalyptus pulp and 20% European softwood fibres — and tissue products made from recycled fibres.

The analysis used a consistent functional unit — one roll of toilet paper — to ensure fair comparison. Results revealed that Lambi’s product has a 36% lower carbon footprint than the average eucalyptus-based tissues produced in Europe and 45% lower than recycled fibre-based alternatives.

The calculations assumed that the reference products were manufactured in Central Europe. The assessment was independently verified by RISE and Ramboll, and the verification statement is available on Metsä Tissue’s website.

 

According to the company, Lambi’s smaller climate impact results from the use of Nordic virgin fibre produced with resource efficiency, along with a high share of renewable energy in its production process.

“We are proud to show that by buying Lambi products produced locally in Finland, it is possible to reduce the estimated climate impact by clearly over a third, when comparing to average European alternatives, and almost by half when compared to European recycled-fibre based alternatives. We have seen several imported tissue paper products find their way to the tissue shelves in Finland. When choosing a product for daily use, it is important to know that there are alternatives that can help to reduce emissions and are not transported over unnecessarily long distances. In addition, local production brings with it many other significant benefits, such as local employment and investments”, says Johanna Kesti, SVP Marketing, Communications and Sustainability at Metsä Tissue.