Navigator launches paper towel that absorbs up to 25% of calories from fried foods

The Portuguese company The Navigator Company is launching Amoos Calorie Control™, a new paper towel with three layers of tissue paper that contribute to the absorption of up to 25% of the calories in freshly fried food. Launched close to the end of the year festivities, the product comes to be an ally in the absorption of frying oil and, consequently, in calorie control, helping to provide less greasy meals and foods.

With a result validated by an independent and certified laboratory, the Calorie Control™ technology allows the development of structured micro-alveoli inside the paper, increasing the volume and, consequently, the fat absorption capacity, while maintaining, at the same time, the necessary resistance so that the paper does not fall apart during use.

With one layer more than the usual two sheets of domestic kitchen rolls – which gives it greater absorption – the new Amoos Calorie Control™ was also developed to achieve high capacity and speed in absorbing liquids and maintaining the integrity of the paper even after wet.

The product meets the strictest hygiene and safety standards for food contact and is made with fibers from certified and sustainably managed forests.

The new generation of paper emerged from the work of a multidisciplinary team and joins other recent innovations, such as the already awarded Amoos Aquactive™, an integrated paper roll with soap, effective for cleaning surfaces, and the first line of toilet paper with long-lasting scent, Amoos Airsense™.

PORTUGUESE FOOD HABITS

Before moving forward with the new launch of its new tissue line, Navigator studied the prevalence of some Portuguese eating habits and concluded that a paper product could contribute to a healthier lifestyle.

The survey was prepared by an independent laboratory and had 600 respondents. The conclusions show that fried foods are very popular in the Portuguese diet, especially during festive seasons and family gatherings.

According to the study, 39% of people said they consume fried food on a daily basis, while another 46% do so at least on festive occasions, such as Christmas, Easter and birthdays. About a quarter of respondents also admitted to preparing fried foods between two and three times a week (26%).

“In view of these results, the company decided to improve a product that is common in Portuguese kitchens, adapting it to the mission of reducing fat in freshly fried foods, through the absorption of frying oil and, therefore, the total calories present in these foods,” said Navigator in a statement.