NewsPersonal Care

Pull-Ups presents an exclusive line at Costco with a Mickey Mouse Clubhouse theme

The new product offers greater absorbency, unisex models and a more affordable price for diapering

Pull-Ups, Kimberly-Clark’s children’s diaper brand, has expanded its portfolio with the launch of the Pull-Ups Plus line, developed especially for Costco. The novelty features exclusive prints inspired by the Mickey Mouse Clubhouse design in unisex versions and at a more competitive price.

The launch comes ahead of the arrival of the new Mickey Mouse Clubhouse+ series, scheduled for the middle of the year, and is aimed at making the baby-led phase more fun for children and parents. Each pack also includes a Mickey Mouse Clubhouse-themed activity, adding interactivity to the process.

Offering the brand’s most absorbent protection, the Pull-Ups Plus line can now be found in physical stores and on Costco.com. The range of sizes includes 2T-3T (exclusive online) and 3T-4T, 4T-5T and 5T-6T (available in stores), each with customized designs according to size.

Source
Nonwovens
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