TENA™ becomes the Official Partner of the Toronto Raptors to promote men’s health and break stigma

TENA™, the global leader in incontinence care, announced its designation as the Official Partner of the Toronto Raptors, Canada’s premier NBA team. This groundbreaking collaboration represents an important step toward breaking the stigma surrounding male incontinence and promoting health, confidence, and an active lifestyle for men.

Through its TENA Men™ line, the brand brings its mission to the court, showing that strength, confidence, and control extend beyond the game. Together, TENA and the Raptors aim to normalize conversations about men’s health, empowering men to speak openly and confidently about their wellbeing.

“We are thrilled to partner with the Toronto Raptors, a team that embodies strength, resilience, and leadership,” said Natali Nino-Rivero, Brand Manager of TENA® Canada. “Together, we’re breaking down barriers and encouraging Canadian men to stay in control, open up, and take care of their health in everyday life.”

 

As part of the partnership, fans can expect in-stadium activations during select Raptors home games at the Scotiabank Arena, digital advertising campaigns addressing stigma and “dribble dramas,” and community outreach programs focused on men’s health.

This collaboration reinforces TENA™’s ongoing commitment to normalizing conversations about male incontinence, promoting overall wellbeing, and offering innovative solutions that help millions of men live confidently and comfortably. By teaming up with the Raptors, TENA Men™ empowers men everywhere to take charge, stay in control, and maintain their confidence in everyday life.