Tork and the Green Bay Packers team up to launch hygiene awareness campaign during NFL games

The Green Bay Packers have teamed up with Tork, a brand of Essity, for the “Tackle Hygiene with Every Catch” campaign, which kicked off in September. The campaign aims to raise awareness about the importance of hygiene and promote sustainable practices during the team’s first five home games of the NFL season.

For every successful reception made by the Packers during these games, Tork will donate US$250 worth of sustainably produced hygiene products to local non-profit organizations, with a total donation cap of US$30,000. The donations will include paper towels and toilet paper.

This initiative is part of an ongoing effort by Tork and the Packers to reduce environmental impact and support local institutions. Since 2021, the partnership has resulted in over US$83,500 in hygiene product donations.

“We’re excited to partner again with Tork on the Tackle Hygiene Campaign”, said Justin Wolf, director of corporate partnership sales and activations for the Packers. “For more than a decade, our teams have relied on Tork hygiene products on gameday and every day and we look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about the tools they need to stay healthy as well as the importance of hygiene and sustainability, all while supporting the Packers. We look forward to another great season of Tackle Hygiene with Every Catch”, he concluded.

This year’s main beneficiary will be Feeding America Eastern Wisconsin, which collaborates with food banks to assist families facing food insecurity.

“Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field – which can hold more than 80,000 fans – as well as within our communities”, said Cindy Stilp, Marketing Communications Director at Essity. “Together with the Packers, we are proud to spearhead community initiatives, like Tackle Hygiene with Every Catch, in order to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Feeding America Eastern Wisconsin, for essential services”, she added.

Tork, which supplies a wide range of products to Lambeau Field, including towels, napkins, and sanitizers, strengthens its partnership with the Packers to positively impact the community by combining sports, health, and environmental responsibility.