After Bite launches first-of-its-kind solution that prevents and treats poison ivy exposure

After Bite has just introduced a unique and innovative product: a wipe that prevents and treats all stages of poison ivy exposure. Developed in a convenient and easy-to-use format, the After Ivy Complete Wipe eliminates the need for multiple products to relieve itching and cleanse the skin.

“The After Ivy Complete Wipe is a unique, all-in-one solution that combines the benefits of multiple products and fits easily in your pocket,” said Carolyn Steele, Vice President of Marketing at After Bite. “We listened to consumer needs and pain points around poison ivy exposure and are super excited to bring this unique innovation. We like to say that if you are concerned about poison ivy then this is all you need.”

The wipe effectively removes the plant’s rash-causing oils without the need for water, helping prevent irritation even when used right after potential exposure. If a rash has already developed, the product also provides maximum itch relief, positioning itself as a multi-purpose solution designed for worry-free outdoor adventures.

Each box contains 16 individually wrapped wipes, making them perfect for storing in your pocket, backpack, car, or medicine cabinet. The After Ivy Complete Wipe has a suggested retail price of $14.99 and is now available at CVS, Bass Pro Shops, Academy Sports, Amazon, and afterbite.com.

“We’re proud that our After Bite platform continues to lead the category of specialty itch relief products year after year,” said Garrett Cox, Chief Marketing Officer at Adventure Ready Brands, the New Hampshire-based parent company of After Bite. “We are constantly using our expertise to solve more consumer problems and expand our brand platforms. Our company mission is to inspire outdoor adventure, and bringing products like After Ivy Complete Wipe to market is a way for us to live that mission and help people focus on enjoying their time outside.”