Dedicated technical team and innovation are Henkel’s differentiators in the tissue market, says NAMX’s director

In this episode of Talk Tissue, Brian Uzcategui chats with Vicki Craig, Director of Tissue and Towel of NAMX in USA, Canada, and Mexico. 

During the conversation, Vicki shared how Henkel’s dedicated tissue and towel team, the only one of its kind in North America, plays a crucial role in supporting mill operations.  

The executive also emphasized Henkel’s strong focus on innovation. She highlighted solutions like Auckland’s Extra and Free Coat. Henkel’s close collaboration with OEMs ensures its technologies keep pace with evolving machine demands. 

Sustainability was another key topic. Vicki discussed how Henkel is addressing increasing pressure for eco-conscious production — without compromising performance. 

With three manufacturing sites strategically located across the U.S., Henkel is well-positioned to meet the growing demands of the tissue market and partner with mills for long-term success. 

Don’t miss the full episode of Talk Tissue — tune in to learn more!