DUDE Wipes secures new capital to scale growth, retail access and supply chain infrastructure

DUDE Wipes, the U.S.-based brand known for reinventing personal hygiene with flushable wipes, has announced a strategic growth investment from TSG Consumer Partners. The deal is designed to accelerate the company’s expansion in retail and enhance its operational capabilities.

The founding team, the CEO Sean Riley, CFO Jeff Klimkowski, and CMO Ryan Meegan, will remain at the helm of the company and retain significant ownership stakes. Investor Mark Cuban, who originally backed the company on Shark Tank, is also continuing his involvement.

Since its launch in 2011, DUDE Wipes has carved out a unique space in the hygiene category by combining effective product performance with bold branding and irreverent tone. What started as a bootstrapped venture has grown into a nationally recognized name in flushable wipes, targeting both general and male-specific use cases.

Backed by TSG Consumer, DUDE Wipes intends to broaden household reach, diversify its product base, and build stronger supply chain partnerships with manufacturers and retailers. According to the founders, the brand’s retail sales have nearly quadrupled since 2021, a trajectory they plan to accelerate.

“We bootstrapped DUDE Wipes from our apartment with nothing but an idea and some guts. Now, we’re teaming up with TSG Consumer to take this thing to a whole new level”, the founding team shared. “TSG Consumer believes in our brand, our tone, and our mission to make wiping and hygiene cooler than it’s ever been, and that confidence is already paying off. Our retail sales have increased nearly fourfold since 2021 – and we’re just getting started”.

Dan Costello, Managing Director at TSG Consumer, emphasized the relevance of DUDE Wipes in a category ready for innovation. “Their differentiated products resonate with today’s consumer by addressing a previously overlooked need, opening up compelling pathways for expansion and innovation”, he said.

Financial terms of the transaction were not disclosed. DUDE Wipes was advised by Harris Williams and Barnes & Thornburg, while Lazard and Ropes & Gray supported TSG Consumer in the deal.