Essity launches recyclable packaging for feminine pads

Essity has partnered with Mondi to create new recyclable secondary packaging for its feminine care products, using renewable materials and post-consumer recycled content that reduces use of fossil-based materials.

The company’s feminine care towels were previously packed in bags that already used 50% renewable materials. Extensive research and testing by Mondi however, resulted in the recommendation of a new solution that aligns with Essity’s packaging goals: to work towards 100% recyclability and to use up to 85% biomass, renewable or recycled material in all bags where up to 25% are recycled plastics

The new packaging contributes to these sustainability goals by using a renewable material and by-product from the paper making industry that is produced from circular feedstock based on the ISCC (International Sustainability & Carbon Certification) mass balance approach. The innovative packaging also contains mechanically recycled content from post-consumer material.

Providing the same high-level of protection as the previous alternative, the solution prevents moisture and light damaging the feminine care range, has strong sealing properties and delivers outstanding print quality to maintain on-shelf appeal for Essity’s European recognized brands, such as Bodyform, Libresse, Nana and Nuvenia.

According to Mondi, the challenge was to find the best combination of renewable and recycled content that would maintain the product quality and production efficiency already enjoyed by Essity. “We tested several options until we found the most suitable solution.” commented Marjo Kuisma, Regional Sales Consumer Flexibles, Mondi.

The executive added that working in collaboration with Essity validates the company’s EcoSolutions approach. “We go back to the start and ask the right questions to ensure we create the best possible solution for our customers”, he concludes.

Guosheng Zhang, Global Technical Innovation Manager Feminine Care, Essity, says: “We are excited to launch the new feminine care packaging that has a reduced carbon footprint and will contribute to our sustainable innovations. The solution demonstrates our and Mondi’s commitment to the Ellen MacArthur Foundation: to work towards full recyclability and to increase the use of recycled plastic in our packaging. The end result is eye-catching, well designed and makes a positive impact on the environment.”