Essity maintains stability in North American tissue amid economic headwinds

In Q2 2025, Essity’s Consumer Tissue segment achieved 2.9% organic growth, driven by higher volumes and price increases. However, performance in North America was negative, impacted by softer demand and adverse currency effects.

The company continues to focus on product innovation and cost efficiency. Among the highlights is the launch of Lotus Just1 SansTube, a coreless toilet paper wrapped in paper packaging. Designed for cost-sensitive consumers, it combines sustainability with performance by delivering more tissue per roll and reducing waste.

Essity’s Professional Hygiene business saw a 0.6% organic sales increase, supported by higher prices and a favorable product mix with strong sales of premium items like Tork PeakServe and Tork Skin Care. However, lower volumes, particularly in the hospitality sector, negatively impacted earnings.

The new Tork Matic® Sensor Dispenser was one of the quarter’s highlights. With a battery life of up to six years, it significantly reduces maintenance time and offers a modern, user-friendly design, raising the bar for touch-free hygiene systems.

NORTH AMERICA REMAINS A STRATEGIC MARKET

While sales in North America represented 16% of Essity’s total revenue, growth was impacted by economic pressure and intense competition from private label brands. Despite the decline, the company reaffirmed its commitment to the region through investments in efficiency, customer focus and innovation.

Newly appointed CEO Ulrika Kolsrud, who took over in June, emphasized the company’s long-term vision. “I see significant potential in the company and it is with great enthusiasm that I take on the task of accelerating Essity’s profitable growth together with all fantastic employees”, said.

Essity’s global presence spans over 150 countries and reaches 1 billion people daily. The company aims to expand this impact with essential hygiene and health solutions that deliver long-term value.