NewsPersonal Care

First Quality celebrates 35 years of innovation and commitment to quality

Company highlights its growth to more than 5,000 employees and its continued focus on improving lives through the design and manufacture of everyday products

First Quality, founded in 1989, has established itself as a leading manufacturer of adult incontinence products, feminine hygiene, baby and adult wipes, as well as consumer paper products. The company serves institutional and retail markets worldwide, offering trusted brands such as Prevail®, Cuties®, Plenty®, Panda® and Incognito®. 

With a clear vision since its inception to create high quality products at reasonable prices, First Quality has grown significantly over the past 35 years. Today, it has more than 5,000 team members, all committed to continuous improvement through design, innovation and the manufacture of products that positively impact the lives of consumers. 

On this anniversary, the company expresses its gratitude to its employees, partners and communities for their support over the years. “We look forward to writing the next 35 years of First Quality history with all of you,” said a company spokesperson. 

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First Quality
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