Georgia-Pacific joins Atlanta World Cup Host Committee as official supporter

Atlanta-based Georgia-Pacific has officially joined the Atlanta World Cup Host Committee as a supporting partner, positioning the company to engage in customer entertainment, hospitality, marketing, and community outreach when the international tournament arrives in the summer of 2026.

“This is a unique opportunity for Georgia-Pacific, as one of Atlanta’s hometown companies, to connect our businesses and brands with one of the world’s greatest and most watched sporting events,” said Christian Fischer, president and chief executive officer. “As we approach our 100th anniversary in 2027, we believe this event will help us advance our businesses’ and brands’ awareness not only here in the U.S., but across the worldwide fanbase, while also continuing our long-standing support for showcasing our home city, especially downtown Atlanta, and to grow our businesses.”

Atlanta will host eight matches at Atlanta Stadium (Mercedes-Benz Stadium), including one of the tournament’s semi-final games. The event is expected to deliver substantial economic impact and new business opportunities across entertainment, hospitality, and community engagement sectors.

 

“Georgia-Pacific has consistently demonstrated its commitment to the metro Atlanta community and to the support of our sports teams and venues,” said Dan Corso, president of the Atlanta Sports Council and the Atlanta World Cup Host Committee. “We are honored to have them as a partner in this significant effort to showcase our region on the global stage as we prepare to host the world’s largest sporting event.”

The 2026 FIFA World Cup will mark the first time the tournament features 48 teams competing in 104 matches across North America. Georgia-Pacific, through its partnership with the Atlanta Host Committee, is gearing up to welcome the world and celebrate the city it has called home for nearly a century.