Georgia-Pacific relaunches ARIA® bath tissue with enhanced eco-friendly features
The revamped three-ply product is made from 100% recycled fiber, wrapped in recyclable paper packaging, and supports reforestation efforts
Georgia-Pacific has relaunched its ARIA® brand of bath tissue, now offering a three-ply premium product made entirely from recycled fiber and packaged in recyclable paper.
“The original ARIA offering delivered on consumers’ desire for a high-quality toilet paper but didn’t completely meet their desired level of eco-friendliness since the product included virgin fiber and plastic packaging”, explained Caitlin Allen, brand director for Georgia-Pacific. “The new ARIA combines the premium softness of a three-ply design with the eco-conscious benefits of recycled fiber and recyclable paper packaging which separates it from other eco-positioned options”.
The new packaging can be recycled through standard curbside processes, contributing to the product’s overall environmental benefits. In addition to its eco-friendly packaging, the ARIA bath tissue is also septic-safe and flushable.
As part of the relaunch, Georgia-Pacific has partnered with the Arbor Day Foundation® to plant native trees in forest ecosystems in need, particularly in areas affected by wildfires.
“With ARIA bath tissue, we’re providing a sustainable solution that can help consumers reduce their environmental impact”, said Allen. “We want consumers to feel good that the choice they are making today will have a positive impact on the future”.
Manufactured and packaged at Georgia-Pacific’s mill in Halsey, Oregon, the ARIA bath tissue utilizes recycled fiber primarily sourced from high-grade Sorted Office Paper recovered from offices and schools.
“ARIA is now uniquely positioned in the marketplace to deliver on a consumer need that was previously unmet”, explained Allen. “With ARIA, consumers no longer have to make the tradeoff between softness and a more thoughtful choice when it comes to their bath tissue”.
