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Georgia-Pacific relaunches ARIA® bath tissue with enhanced eco-friendly features

The revamped three-ply product is made from 100% recycled fiber, wrapped in recyclable paper packaging, and supports reforestation efforts

Georgia-Pacific has relaunched its ARIA® brand of bath tissue, now offering a three-ply premium product made entirely from recycled fiber and packaged in recyclable paper. 

“The original ARIA offering delivered on consumers’ desire for a high-quality toilet paper but didn’t completely meet their desired level of eco-friendliness since the product included virgin fiber and plastic packaging”, explained Caitlin Allen, brand director for Georgia-Pacific. “The new ARIA combines the premium softness of a three-ply design with the eco-conscious benefits of recycled fiber and recyclable paper packaging which separates it from other eco-positioned options”. 

The new packaging can be recycled through standard curbside processes, contributing to the product’s overall environmental benefits. In addition to its eco-friendly packaging, the ARIA bath tissue is also septic-safe and flushable. 

As part of the relaunch, Georgia-Pacific has partnered with the Arbor Day Foundation® to plant native trees in forest ecosystems in need, particularly in areas affected by wildfires. 

“With ARIA bath tissue, we’re providing a sustainable solution that can help consumers reduce their environmental impact”, said Allen. “We want consumers to feel good that the choice they are making today will have a positive impact on the future”. 

Manufactured and packaged at Georgia-Pacific’s mill in Halsey, Oregon, the ARIA bath tissue utilizes recycled fiber primarily sourced from high-grade Sorted Office Paper recovered from offices and schools. 

“ARIA is now uniquely positioned in the marketplace to deliver on a consumer need that was previously unmet”, explained Allen. “With ARIA, consumers no longer have to make the tradeoff between softness and a more thoughtful choice when it comes to their bath tissue”. 

PR Newswire
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