Kimberly-Clark expands Kleenex in the UK with new beauty tissues
Kleenex Beauty Tissues features two variants designed for different skin types, expanding the brand’s presence in the beauty and personal care segment
Kimberly-Clark has expanded its Kleenex portfolio in the UK with the launch of Kleenex Beauty Tissues, a new range of facial tissues developed specifically for beauty and personal care routines. The products will be available in the British market from September 1.
The new range includes two variants designed for different skin types. The first is intended for oily and combination skin and is designed to absorb oil within seconds, reduce unwanted shine by up to 80%, and support makeup touch-ups and excess product removal. Its formulation includes niacinamide.
The second variant targets normal and dry skin and is designed for makeup corrections and personal care routines. It features a silky texture, glycerine lotion and Japanese Hokkaido milk, ingredients intended to help maintain skin moisture.
According to the company, while facial tissues are commonly used in beauty-related settings such as makeup counters, spas and backstage areas, they are not typically designed specifically for makeup touch-ups or shine control.
With this offering, Kleenex aims to address these uses through products tailored to different skin types, expanding its presence in the beauty and personal care segment.
TWO FORMATS
Kleenex Beauty Tissues will be available in two formats. The first is an at-home canister designed for use on vanities, in bathrooms and at makeup tables. The second is a portable format intended to provide convenience for consumers on the go.
Each at-home canister will contain 44 tissues, while each portable pack will contain nine sheets. The portable format will be sold in boxes containing three individual packs.
The company, which has more than 100 years of presence in the facial tissue category, described the initiative as its biggest product innovation in three decades. The new range is intended to expand Kleenex’s positioning into the beauty segment through dermatologically tested tissues developed to work with the skin.
UK LAUNCH
Kleenex Beauty Tissues will be available in the UK from September 1 through retailers and platforms including Sainsbury’s, Tesco, Amazon, Asda, Waitrose, Morrisons and Ocado.
