Andrex launches new skin-care focused toilet tissue in the UK
Andrex Skin Protect is presented as the brand’s biggest innovation launch in more than 20 years and is supported by clinical testing focused on skin barrier care
Andrex, Kimberly-Clark’s toilet tissue brand, has launched Andrex Skin Protect in the United Kingdom, a new toilet tissue developed with a skin-care inspired approach. The product is positioned as the brand’s biggest innovation in more than two decades.
The development process took more than three years and involved more than 7,000 consumers across different stages of research and testing. The product also underwent an independently led clinical study to assess its benefits related to intimate skin care.
The launch also involves new production capabilities and technology. Alongside Andrex Skin Protect, the company introduced Andrex Protect & Care wet wipes this month in the UK and Ireland, expanding its portfolio of products focused on intimate care.
The initiative forms part of Andrex’s strategy to bring skin-care concepts into the intimate hygiene category and offer consumers new product alternatives.
