Kimberly-Clark launches Big Dreams diaper and wipes line exclusively on Amazon
The collection was developed in collaboration with the retailer and includes disposable diapers and baby wipes designed to combine comfort, protection and convenience at accessible prices
Kimberly-Clark has launched Big Dreams, a new line of disposable diapers and baby wipes available exclusively on Amazon in the United States. Developed in collaboration with the retailer, the collection is designed to support parents and caregivers in their daily routines with young children, offering products focused on comfort, protection and convenience.
The line targets families seeking premium-quality products with reliable performance at affordable prices. Its aim is to provide solutions that accommodate babies’ growth and movements while making everyday childcare easier.
“Every milestone starts with a first step, a first discovery or a first adventure”, said Heather Sorebo, senior brand manager for Big Dreams at Kimberly-Clark. According to the executive, the line was developed to give parents peace of mind while providing babies with the comfort and protection they need to explore the world around them.
DIAPERS DESIGNED FOR DAYTIME AND OVERNIGHT PROTECTION
Big Dreams diapers are designed to provide comfort and protection throughout the day and night. The products feature Wonder Dry™ lining, developed to help keep babies dry, as well as a leak guard and a wetness indicator that helps parents identify when a diaper change may be needed.
Sizes 3 to 7 include fastening tabs and anti-slip grip points designed to help keep the diapers in place while babies sleep and move.
The diapers are also free of fragrances and lotions and undergo clinical testing to assess their safety for sensitive skin. They are manufactured without phthalates, parabens, natural rubber latex or elemental chlorine.
Big Dreams baby wipes contain 99% water and feature a cloth-like texture designed to provide gentle cleansing. The products are dermatologist-tested and have undergone clinical evaluations related to their hypoallergenic properties and safety for sensitive skin.
The packaging is designed to allow wipes to be dispensed with one hand, making them easier to use during everyday childcare routines.
According to Traci Schmidt, Amazon’s director of home essentials, the collection aims to simplify daily life for busy families by bringing together products that combine convenience and performance.
AVAILABILITY AND PRICING
Big Dreams diapers and baby wipes are available exclusively on Amazon in the United States in various sizes, pack counts and formats. Starting prices are US$8.99 for diapers and US$7.99 for baby wipes.
Eligible products can also be purchased through Amazon programs such as Amazon Registry and Subscribe & Save.
