Georgia-Pacific’s Angel Soft Launches First-Ever Animated Campaign
This is the first time since the brand’s launch in 1987 that the character Angel has extended beyond packaging into a fully integrated marketing campaign
Georgia-Pacific, one of the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, announced the first-ever animated campaign and a new cast of characters for its Angel Soft® toilet paper brand.
In the campaign, the highly recognizable Angel character has come to life with her hardworking crew at their toilet paper factory up in the clouds. “They are making sure Angel Soft® toilet paper is dependably and consistently everything it needs to be: Soft and Strong. Simple!”, says the company.
This is the first time since the brand’s launch in 1987 that the character has extended beyond packaging into a fully integrated marketing campaign.
“Angel has many stories to tell and this is just the beginning,” said Nicole Cook, senior director, of brand building. “We can’t wait to see where our cast ends up next!”
View the new Angel Soft campaign:
To learn more about the brand, please visit its refreshed website by clicking here.
