Huggies® launches free baby bodysuit campaign for Safe Sleep Awareness Month

October marks Safe Sleep and Sudden Infant Death Syndrome (SIDS) Awareness Month, and the Kimberly-Clark U.S. Huggies® Brand is taking action to raise awareness. As part of this effort, Huggies is offering free baby bodysuits designed to remind caregivers that placing a baby on their back is the safest position for sleep, both during naps and at night.

The National Institutes of Health emphasizes that the most effective way to reduce the risk of SIDS is to always place infants on their backs to sleep. This recommendation applies to all babies, including those born preterm and those with reflux, until they reach one year of age.

To keep this crucial information at the forefront for caregivers, Huggies has partnered with Huggies Babywear to create bodysuits with printed messages. The front of the bodysuits features the reminder “This Side Up”, while the back reads “Turn Me Over”. Caregivers can claim a free bodysuit at HuggiesWeGotYouBaby.com while supplies last.

“Huggies are dedicated to helping babies thrive”, said Evan Scanzera, Huggies senior brand manager and father of three. “Caring for an infant can be overwhelming and there’s so much to learn. Having this visual reminder will help keep baby safe and educate caregivers on safe sleep best practices”.

According to the Cleveland Clinic, SIDS is the leading cause of death for infants between one month and one year old in the United States, with approximately 2,500 deaths annually.

In addition to the online giveaway, Huggies will distribute the bodysuits to newborns at select hospital partners across the U.S. throughout October to further promote awareness.