K-C’s Goodnites honored with Good Housekeeping’s 2023 Best Parenting Awards

Kimberly-Clark’s brand Goodnites® announced that its bedwetting control underwear has been awarded in the “Diapering Dynamos” category of Good Housekeeping’s 2023 Best Parenting Awards.

Since inventing the absorbent bedwetting underwear category nearly two decades ago, Goodnites has been committed to empowering kids to have a dry night’s sleep. Goodnites is the #1 bedwetting underwear brand in the category, offering discreet, absorbent products specifically designed to comfortably fit and provide protection against leaks for children up to 140 lbs., who are potty-trained, but still experience nighttime bedwetting. Goodnites helps kids have up to 100% leak-free nights, no matter how they sleep.

 

Goodnites is also dedicated to supporting the Autism and ADHD communities by providing products in a wide range of sizes, destigmatizing bedwetting, and raising awareness for the needs of families with neurodivergent children who experience bedwetting. To better serve the needs of these children, Goodnites launched a dedicated XL size in 2021. Following this launch, consumer data showed that the second largest group of XL buyers were parents of children with disabilities.

Goodnites is a proud partner of the Autism Society of America to raise awareness for the needs of families with children with Autism who experience bedwetting, give parents and children the comfort that they are not alone, and help mitigate the embarrassment associated with bedwetting.