Kimberly-Clark’s Andrex Brand Extends Mega Rolls Range in the UK

With the needs of UK families in mind, Kimberly-Clark’s Andrex brand has announced it will be extending the Mega Rolls format across its portfolio into Supreme Quilts and Gentle Clean.

Mega Rolls launched in July 2022, providing a solution for consumers looking for great value and longer roll pack formats in their weekly shops. Initially launching with the Classic Clean variant, Mega Rolls will be available to purchase in two additional formats; Supreme Quilts, designed with softer and thicker sheets for premium comfort, and Gentle Clean, family-favorite embossed with the iconic Andrex puppy on every sheet.

According to the company, Mega Rolls retain the same soft and strong qualities that people have come to know and love from Andrex for more than 80 years, offering the same great clean, but with at least 50% more sheets on each roll – lasting 50% longer.

Reflecting the brand’s mission to become more sustainable, Andrex Mega Rolls use less plastic packaging and cardboard, require less trucks to transport, and the packaging contains at least 30% recycled material. These efforts are in addition to the brand’s existing commitment to produce all products in the Andrex range from responsibly sourced fibers and use only 100% recyclable packaging, which contains at least 30% recycled plastic.

Andrex Supreme Quilts and Gentle Clean Mega Rolls will be available on shelves from 5th June 2023 and will continue to roll out nationwide throughout the summer.

Dan Howell, Vice President and Managing Director UK & Ireland, Kimberly-Clark, said: “We are committed to listening to our customers’ needs and have been looking for ways to improve their lives through our Andrex products for over 80 years. We know that our customers are constantly looking for better value during their weekly shops but still want comfort and quality, which is why we are proud to extend our Andrex Mega Rolls portfolio to include Gentle Clean and Supreme Quilts. A family-size pack lasts 50% longer compared to standard rolls, so families can feel confident in enjoying a superior feeling of clean, for even longer.”