Knix launches new swim collection
Live and unretouched, the brand debuted a new campaign with influencers in Mexico
Global intimate apparel brand Knix announces the launch of the 2023 Knix Swim Collection alongside a live photo shoot on the beaches of Mexico. This three-day immersive experience in the country provided an intimate, behind-the-scenes look at the new collection, the largest swim collection launched by the brand to date.
During a live photo shoot and campaign featuring Ashley Graham, Sarah Nicole Landry (The Bird’s Papaya), Stephanie Shepherd and other notable influencers including Arielle Estoria, Amanda Hirsh and Taylor Giavasis, Knix invited her clients to follow the brand.
True to the brand’s values of living unapologetically free and redefining the intimate industry, the shoot was completely unretouched – encouraging the community to be confident and comfortable in their own skin. Knix’s innovative products are made with patented technology, cutting edge processes and human-centric design intended for people to find products that transform how they feel.
The new collection reflects the brand’s mission to encourage its community to live with confidence through innovative products. This season Knix is empowering their community to swim, sunbathe and move with products that keeps them worry-free.
The overall collection includes a variety of leakproof and non-leakproof one-piece silhouettes, several bikini top styles, as well as leakproof and non-leakproof bikini bottom styles, giving customers hundreds of style combinations to mix and match.
Launched on April 12, 2023, the Knix Swim Collection is available in sizes XS-XXXXL+ and comes in seven colors and patterns. To view the new collection, click here.
