Kruger Products unveil new look for White Cloud brand

Kruger Products presents the new look of its White Cloud® brand, which offers high-quality family products to consumers. The premium quality toilet paper and paper towels brand is produced and commercialized in the United States.

The new lineup includes White Cloud® Ultra Soft and Strong toilet paper and White Cloud® Ultra PRO paper towels for the ultimate in comfort and strength.

“We’ve thought about each little detail of the products you use every day, so you never have to. With White Cloud®, you can feel confident knowing your home is filled with high-quality household and personal care items. Gentle when they need to be, strong when it counts, and always made for peace of mind,” comments the brand on its website.

ABOUT WHITE CLOUD BRAND

Kruger Products, the makers of White Cloud®, recognize the importance of responsible stewardship and is reimagining every step of its production process to reach its sustainability goals by 2030.

White Cloud® products are Forest Stewardship Council® chain of custody certified and White Cloud® packaging materials are recyclable and contain How2Recycle instructions.

ABOUT KRUGER PRODUCTS

KPLP is Canada’s leading manufacturer of quality tissue products for household, industrial and commercial use. KPLP serves the Canadian consumer market with such well-known brands as Cashmere®, Purex®, SpongeTowels®, Scotties® and White Swan®. In the U.S., KPLP manufactures the White Cloud® brand, as well as many private label products.

The Away-From-Home division manufactures and distributes high-quality, cost-effective product solutions to a wide range of commercial and public entities. KPLP has approximately 2,700 employees and operates nine FSC® COC-certified (FSC® C-104904) production facilities in North America.  For more information visit www.krugerproducts.ca.