Pampers launches AMORE in North America, its most premium and absorbent diaper to date
The Procter & Gamble brand expands its portfolio with a new solution focused on superior softness, advanced protection and dermatological safety
Pampers, a brand of Procter & Gamble, has introduced Pampers AMORE™, its new premium diaper line designed for newborns and toddlers, marking the first new brand launch in this category since 2018.
The product is part of the company’s strategy to strengthen its position in the high-value segment, offering a combination of comfort, performance and ingredient transparency. Pampers AMORE features a cashmere-like softness and an enhanced absorbency system aimed at keeping babies’ skin dry for longer periods.
Key features include a five-layer protection system designed to quickly capture and lock in moisture, along with leak protection elements for both daytime and nighttime use. The diaper is clinically proven hypoallergenic, free from fragrances, parabens, elemental chlorine and latex, and is accredited by the Skin Health Alliance, supporting its suitability for sensitive skin.
According to Adam Riegle, the product was developed to combine high performance with carefully selected ingredients, providing greater confidence for parents.
The company also stated that Pampers AMORE undergoes testing for more than 1,000 potentially harmful substances, along with continuous quality control processes. In controlled laboratory evaluations, the product demonstrated improved absorbency and dryness compared to other premium alternatives.
Available in sizes ranging from newborn to size 7, the product has been available through major retail channels nationwide since March 15, as part of its rollout across the North American market.
