Pinkie expands retail distribution and enters Wegmans stores in the U.S.

Pinkie, a U.S.-based brand focused on menstrual products designed for teens and tweens, is expanding its presence by launching in Wegmans, a well-known grocery chain in the northeastern United States. Starting in April, Pinkie’s products will be available in 95 Wegmans stores across New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina, and Delaware.

According to the company, this expansion directly responds to the growing demand for menstrual care specifically formulated for younger consumers. “The expansion felt like a natural next step for Pinkie, as the brand listens to its customers and knows its community is looking for a seamless way to shop for puberty wellness products,” the company stated.

Previously available mainly through big-box retailers, Pinkie’s move into the grocery channel aims to make access to its products even more convenient. “By entering Wegmans, caregivers who are doing their weekly shopping for essentials can fulfill all of their household needs efficiently and effectively by purchasing necessary products for their young teens,” the brand noted.

The partnership was also encouraged by Wegmans itself, which approached Pinkie after observing the brand’s success with other retailers and identifying a need to enhance its menstrual product offerings for younger shoppers.