Irving Personal Care strengthens social impact by supplying Canadian-made diapers through Baby Love

Irving Personal Care, the only company producing branded baby diapers in Canada, has announced a new partnership with Baby Love, the nation’s leading diaper donation organization. Through the agreement, the company will supply its Royale Premium Diapers to families experiencing diaper need in Toronto, reinforcing its role in both the hygiene industry and community support.

By contributing locally produced, hypoallergenic diapers, Irving Personal Care aligns its operations with a growing demand for corporate engagement in addressing essential needs. “Partnerships like this are about helping families when they need it most and making sure our communities have what they need to grow,” said Robert K. Irving, President of Irving Personal Care.

Baby Love has already distributed close to 2 million diapers to more than 8,000 families since launching in 2022. With the inclusion of Royale Premium Diapers starting this July, the organization aims to further expand its reach and impact — with a target of delivering 1 million diapers in 2025 alone.

The collaboration ensures consistent access to high-quality hygiene products for families who lack resources. “We’re grateful to Royale for joining us in the fight against diaper need, a health crisis affecting 1 in 5 families in our city”, said Jessica van Rooyen, Executive Director of Baby Love.

The partnership highlights the strategic role of domestic manufacturing in meeting both market and community needs. As the only branded baby diapers produced in the country, Royale Premium Diapers serve not only as a reliable hygiene solution but also as a symbol of national production capacity and corporate responsibility.

According to van Rooyen, the donation of Canadian-made diapers supports a broader mission: “As a Canadian charity, we’re proud to offer Baby Love families premium, hypoallergenic diapers made right here at home. Together, we’re protecting babies’ health, supporting parental well-being, and helping families thrive”.