Sofidel America offers sustainable tissue products for the consumer market

Sofidel, a leading global provider of paper for hygienic and domestic use, announced that its Nicky brand, well-known across Europe, is now available to consumers in the United States. Nicky Elite is the first-ever household paper product range produced in the United States to be made with sustainable, paper packaging.

“Nicky Elite is the only household paper brand made in the U.S. that uses packaging that is renewable, recyclable and biodegradable,” said Fabio Vitali, Vice President of Marketing, Sofidel America. The executive also comments that this innovation enables consumers to conveniently recycle the packaging using their local curbside recycling scheme.

“This innovative product line further demonstrates our commitment to developing sustainable paper products and reducing consumption of single use plastic,” he adds.

In another nod to sustainability, Nicky Elite’s mascot, Shelly, is a turtle that reminds consumers of the importance of reducing plastic waste to help protect marine wildlife and habitats. Shelly is featured on the packaging and will be used to promote the brand on social media and in stores across the U.S.

Strongly inserted in the context of preserving the environment, Sofidel has recently been recognized in the top 1% of companies rated by Ecovadis for sustainability in the tissue industry. It also has an ongoing partnership with Ocean Conservancy to help fund beach cleanups around the United States and was one of the first companies to participate in the “Forests Forward” initiative by WWF to consolidate the timber procurement policy.

“Sustainability is the heart of our mission and products. We’re proud to offer our Nicky product line to the U.S. consumers to help them make more sustainable choices. We encourage the public to engage with Shelly the Turtle via our social media channels to learn more about our efforts to help protect marine wildlife and habitats,” concludes Vitali.