Lola expands portfolio and launches postpartum care line
The brand reinforces its commitment to women's well-being by launching products dedicated to the postpartum period, combining safety, efficacy and transparency

The pioneer in organic feminine care and reproductive well-being, Lola, has announced the expansion of its operations into the postpartum care segment. The initiative reinforces the brand’s commitment to supporting women at all stages of motherhood, offering safe, non-toxic products that are transparent about the ingredients used.
The initial range includes organic cotton pads, stretch mark prevention cream and perineal gel pads with hot and cold functionality. Developed to meet the needs of the postpartum period, the items combine comfort and efficiency, using carefully selected ingredients. The entire collection is approved by the FSA (U.S. Farm Service Agency).
Lola’s postpartum pads stand out for being up to three times more absorbent than traditional pads, using 100% organic cotton and free of substances such as chlorine, fragrances and PFAS. The perineal gel pads provide thermal relief with a versatile and flexible design, making them easy to use.
“Every woman deserves access to clean, non-toxic, and effective postpartum care,” said Kelly Murphy, general manager of Lola. “By bringing our expertise in women’s wellness to the postpartum experience, we aim to empower new mothers to embrace their changing bodies with the peace of mind that they don’t have to sacrifice safety and comfort for convenience,” she added.
Lola’s postpartum line joins the brand’s consolidated portfolio of menstrual and sexual wellness products, with the collection expected to be expanded in March 2025 in Target stores in the United States.