Ontex expands multi-liquid protection technology into adult care
New solution combines protection against bladder leaks, menstrual flow, sweat and discharge, addressing overlapping needs throughout different stages of women’s lives
Ontex is expanding its multi-liquid protection technology to adult pants, extending an innovation first introduced earlier this year in a multi-use panty liner product. The technology is designed to manage different types of moisture within a single product, addressing the changing protection needs of women throughout different life stages.
According to Ontex research, 78% of respondents reported experiencing bladder-related changes during perimenopause or menopause. The findings also highlight the overlap between different protection needs: 54% of women who use absorbent products experience more than one need at the same time, while 62% see significant value in a product designed to manage different types of moisture or discharge.
“Women’s needs do not suddenly move from one category to another as their bodies change. Following childbirth and during perimenopause and menopause, bladder leaks can overlap with other protection needs,” says Tatiana Bumachar Carvalho Pastori, category lead, adult care at Ontex. “By bringing together our expertise in feminine and adult care, we can develop practical solutions that support women as their bodies and protection needs evolve.”
Featuring Ontex’s patented X-Core channel technology, the new pants combine an underwear-like fit with a thin, flexible absorbent core. The product also offers softness, breathability, leak protection and odor control, addressing bladder leaks, menstrual flow, sweat and discharge.
ACCESSIBILITY AND RETAIL PARTNERSHIPS
Ontex plans to offer the technology to retailers for integration into their own-brand product ranges, expanding access to multi-liquid protection at an affordable price point.
The company’s research also highlights the importance of affordability in purchasing decisions. While 51% of women identified comfort as an important product feature and 45% cited odor control, 44% highlighted price. In addition, 41% reported having changed their purchasing behavior due to cost.
“Innovation starts by understanding the real needs consumers face, rather than the traditional categories they shop in”, says Lilian Girlea, president Europe. “By combining our expertise in feminine and adult care with our technology platforms and close collaboration with retailers, we can translate these insights into relevant, high-quality and accessible solutions for women across different life stages.”
